The Future of the domestic Furniture Industry 2030

As part of a joint project, the furniture companies Germania, Pelipal, Sachsenküchen, Schoeller, Egger and Hettich created together with ScMI scenarios for the future of the domestic furniture industry.

The conceived speed of change in the furniture industry as well as its environment is significantly increasing. A multitude of global megatrends such as demographic changes, urbanization and digitization have a vast impact on how we live and how we design our living spaces. Especially the disruptive effects of the digitalization change not only the behavior of consumers, but also the requirements concerning internal structures as well as processes of the players in the furniture industry. In order to analyze these impacts and to depict their influence on the furniture industry, ScMI created together with its project partners seven scenarios for the future of the domestic furniture industry. The results are described in the following study and are available for free.

 

Scenario 1: Stationary retail trade guarantees growth in an individualized and value-oriented environment
    •    High (emotional) involvement of consumers in the furniture acquisition
Scenario 2: Individual and value-oriented online retail trade as driver of growth
    •    Increasing importance of digitalization in value creation and marketing
Scenario 3: National market growth due to lifestyle and service orientation in a digital environment
    •    Lifestyle-furniture is sold online, accompanied by additional services of retailers and producers
Scenario 4: New virtual worlds dominate the lifestyle-oriented furniture market for digital natives
    •    High (emotional) involvement of consumers sets the tone for the online-focused furniture industry
Scenario 5: Furniture is traded as consumption goods at e-commerce platforms
    •    (Standardized) catalogue products and low requirements of individualization lead to a simplified value creation process
Scenario 6: Decreasing need for furniture triggers a negative price spiral
    •    Furniture is bought at discounters, supplies stores, etc. – services are not appreciated
Scenario 7: Domestic furniture industry enters the innovation competition for value-oriented global furniture market
    •    Growing international purchasing power is serving as an export accelerator while increasing imports


The detailed results of the study are available for download (in German) here.

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