ScMI is on the road again. The 2017 Scenario Management Roadshow schedule is finalized and we invite you to receive a personal and entertaining insight into the methodology of scenario creation and learn about the various benefits of Scenario-Management.
How are scenarios developed? How can strategies be robustly created? And which trends and scenarios influence our business? – There are many questions to be answered as soon as possible. The ScMI AG wants to provide answers by means of the new webinar series.
Many important decision makers criticize the current inflationary use of the term “strategy”. One rather prefers Business Models instead of strategies and Business Development instead of strategic planning. But one thing is still undisputed: Companies are in need of clear and longer-term goals and they need an idea of how to reach this goal. We keep on calling this a “Strategy”.
Thanks to systematically developed scenarios concerning market environments, companies dispose of the description of single possible futures as well as of a map, which shows different development possibilities. Dr. Alexander Fink describes the transfer of such scenarios into strategic decision processes in an article for the book “market and sales potentials”, written by Oliver Gansser and Bianca Krol from the “FOM University for Economics and Management”:
Scenario-Management is en vogue. Countless companies and organizations develop alternative future images in order to prepare themselves for dynamic environments, markets as well as for an aggravated competition.
Tags: Scenario-Management, Conference, Shell, BMW, military, Bertelsmann-Foundation
19th May, 2009
How to deal with an unsecure future was the crucial question at the 6th international conference for scenario management on the 13th of May,2009.