The article was published in the magazine “World Future Review”. It deals with the connection between Strategy, Innovation and Early Warning Processes and how scenarios are supporting this. In the beginning, the four phases of scenario development and organization of scenario development processes are described as well as their usage for strategy assessment or development. In the following, the valuation of strategies and investment decisions with external scenarios and the development of new strategies based on external scenarios are detailed. Moreover, the article explains the strategy-mapping based on alternative strategy scenarios and the strategic framing in a scenario matrix. Furthermore the way from scenarios to strategic early warning and its combination with strategic planning is focused and under the strategic early warning topic the future score card is described.

On the whole the article describes the way from scenarios to new businesses and strategic innovation fields and completed by the identification of future market segments, market potentials, future products and technologies. In conclusion scenarios are depicted as an Interface between strategy and innovation are detailed and benefits of scenarios in strategic processes are pointed out under the topic “Developing Business Opportunities”.

For further information the complete article is available for download here.

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