Scenario-Management for the Retail Industry

Retailers searching for tomorrow’s strategic positioning.

In the years after the introduction of the EURO cash the retail sector was characterised by a strong price orientation of the consumers and by polarisation. While this trend just now is relativising, the retail players face new uncertainties: How will their position change within the value-chain? Which role will digital distribution channels play in the future? Who will be the new competitors? Which technological innovations will influence the retail market?

These and other uncertainties are dealt with through Scenario-Management. The ScMI AG has manifold experience concerning the Retail Market and the Consumer Goods Industry. Among others are the following reference projects:

• Bosch BU Motor Vehicle Equipment Trade:
  The future of distribution and logistic for the trade with motor vehicle equipment

• EHI Retail Institute GmbH:
  The future of the communication in retailing

• Koch, Neff und Volckmar GmbH:
  Development of a strategic direction for E-Books based on environmental and strategy scenarios

• Media-Saturn Systemzentrale GmbH:
  Development of market scenarios
  

• Metro AG:
  The future of commerce in Germany

• OTTO GmbH & Co.KG:
  The future environment of multchannel retailing in Europe