In the context of New Business Development new business possibilities are systematically created. Therefore, future business structures and new business models are the central tools. Scenarios will be used for working out new business models or for testing their robustness based on alternative framework conditions.

Decisions in technology shape the companies‘ development for a long time. Therefore, they have to be narrowly linked to strategic planning. Scenarios support the management of technology with specific analysis of (scenario) technology as well as with preparation of technology strategies.

Product innovations are a main driver for entrepreneurial success. Scenarios will be deployed in product planning and development, for generating and testing product ideas and for developing product visions, - strategies and product roadmaps.

Taking a long view on future market development is one of the crucial entrepreneurial tasks. Scenarios can be deployed for anticipating market environments and regional markets, thinking ahead market segments and structures and for estimating market potentials.

Klingenderstr. 10-14
33100 Paderborn

+49 (0) 5251 150 570

+49 (0) 5251 150 579