In Germany, football is the most popular national sport: Many people play football and the various amateur leagues have their own attractiveness whilst at the same time setting the foundation for the professional leagues. Broad media coverage, large stadiums providing venues for the live experience and the rise of fans at both regional and supra-regional level characterize the football image. Both, big and small clubs benefit from the growth market and the German National League is globally of high importance. In this scenario, three facets may be summarized: (a) continuous growth market with high return, (b) increasing overheated boom market with many different clubs in the international business and (c) the same boom market with a focus on less internationally successful club teams.
The Bundesliga has caught up with big European leagues. Many international top players do not change to Madrid or Milan anymore but to Munich, Gelsenkirchen or Hamburg. This can lead to a division between the handful of large, internationally successful clubs and the rest of the medium sized clubs which can only follow in the wake of their more illustrious compatriots as they have no real chance of competing on the international stage. Football is primarily professionally staged and payed for media entertainment. Active sports become less important and amateur football is more and more restricted to its function as a “supplier” for the professional sports.
The Bundesliga has not survived the professionalization without any damage. International leagues and competitions have positioned themselves so successfully that many top German clubs retire from the Bundesliga in order to seek the riches of a greater European league. With higher professionalism and monetary rewards being the main attraction, they are also highly susceptible to fluctuations within this newly created market boom. The Bundesliga is evolving into a “German first league” whose leadings clubs, have little chance of ever entering into the higher echelons of European footballs newly created Super League.
If the classic melody of “Football’s coming home” ringing out from the stands, most people in 2025 share the vision of those responsible in the early 21st century. Having resisted the temptation of the profit-oriented football business but rather aspiring to maintain their traditional policy with its regulation of salaries and financial compensation of clubs, this approach, targeted on authenticity, has enabled them to secure growth as well as to ensure sustainable profitability. Therefore, the Bundesliga is amongst one of the most successful international leagues with many top teams playing regularly at a high international level.
Society values such as authenticity and sustainability have become core values. Active sports, in particular, are seen as a tool for a healthier lifestyle. Within this environment, international/professional football is viewed as “a national sport that has sold its soul”. In Germany, they focus increasingly on traditional policy as well as compensation and regulation of salaries and structures. Thus, teams of the German Football League are falling further behind in international competitions as well as in the “big business”. Many clubs are foregoing investments in entertainment and focus on sports again. The fan base is strongly oriented on the region and the amateur sector is developing into a “small growth market”.
In 2025 the former national sport of Germany was twice pushed to the margins. On the one hand, sports have become generally less important on the other hand, football has been replaced by other sports. The game is seen as old-fashioned, the rise of fans is stagnating and the German clubs can hardly survive in the international business.
The Future of Trade Logistics 2025
Anyone who takes a product out of the shelf at the point-of-sale or happily opens the door to the parcel carrier will not always know what logistical processes are caused by the purchase decision or chosen delivery option. The uprising question is, how trade logistics could change in the future? How could store, transport or warehouse logistics look like in 2025?
The future of space travel and it's consequences for safety and military operations
armasuisse is the Competence Center for Procurement, Technology and Real Estate within the Federal Department of Defence, Civil Protection and Sport (DDPS).
Szenarien zur Zukunft von Afrika 2030
European Border Management
The future of the ship building and offshore supplier industry 2024
The ship building and offshore world market is subject to strong cyclical fluctuations. In order to establish a long-term orientation, the VDMA working group, representing shipbuilders and offshore suppliers created various scenarios in a scenario conference.
Integrated scenarios within the scope of the national sustainability strategy
As part of a project initiated by the German Federal Environmental Agency, scenarios were developed which shed light on the conditions for the national sustainability strategy and demonstrate sustainable strategic approaches for leisure, nutrition and housing.
The future of the domestic furniture industry 2025
As part of a joint project the Association of Woodwork together with the Furniture Industry of North Rhine Westphalia, comprising of; Hettich, Technocell Dekor, Egger and JAB Anstoetz, created six scenarios for the future of the domestic furniture industry.
The future of sports in Germany 2030
Sport is a social, cross-sectional topic which goes far beyond just competitive and leisure sports. Topics such as health, media and entertainment as well as new business options were discussed in a scenario study where six possible futures were created for sports in Germany.
Living together 2030
Within an integrated project, seven scenarios for "living together" in the year 2030 have been developed. These scenarios have long-term consequences for Generali Versicherungen,so that they have been published within a scenario study for internal employee communication.
Future scenarios for retail communication 2025
Together with marketing managers for retail, media representatives and service providers the EHI Retail Institute has investigated the communication and shopping behaviors of future customers. The systematically identified scenarios created provide an insight into possible forms of communication between consumers and retailers until the year 2025.
Development of external scenarios for the IP-management of medium-sized technology companies in Europe 2020
In a project with international professionals the University of Applied Science FH CAMPUS 02, the IMG GmbH and ScMI created seven scenarios for the future of intellectual property. Additionally, they developed strategic options for medium-sized technology companies.
Future added value in Germany
How can Germany, due to changing conditions, adapt its industrial strategy which managed to lead them successfully through the financial crisis? In a working paper the central forces of change are demonstrated as well as challenges and alternative futures outlined.
Coach-based travel in Europe 2030
To be preapared for different changs in the coach-travel industry, the Bus-department of MAN Truck & Bus AG initiated a project with several experts from the automotive area, further industries and representatives from related associations to develop alternative future scenarios.
The future of the Agribusiness in Germany 2020
AGRAVIS Raiffeisen AGhas developed and assessed six scenarios for the future of the Agribusiness in Germany. These alternative futures have been presented and discussed in the management team and additionally published in an internal scenario study.
The future of our groceries
On the occasion of the ANUGA 2011, the German association of food trade (BVL) and the Cologne trade fair (Koelnmesse) initiated, together with a team of experts, scenarios concerning the future of our groceries and published them in a scenario study.
The future of health care in Germany 2020
As a think tank and service provider for the government, the Innovation Centre in Lower Saxony, together with ScMI, created scenarios for the future of the “healthcare industry”. The future scenarios, which are demonstrated in a scenario study, should stimulate thought processes and discussions.
The future of social networks on the Internet
In the first half of 2010 the first online scenario project was implemented in the XING-group “Szenario-Technik und strategische Früherkennung im Zukunftsmanagement” (“Scenario technique and strategic early detection in future management”). As a result, six scenarios were created concerning the future of social networking via the internet.
Scenarios for the future of football in Germany 2025
How could football look like in 2025: national sport or a billion euro business? Champions League or substitutes’ bench? Six scenarios describe different development trends of the soccer environment in Germany.
The future of intangible web goods
In contrast to physical products and classic services, “Intangible Web Goods” such as MP3-Files or e-learning offers were previously available free of charge on the Internet. Five scenarios showed how this might change in the future.
Visions for retail marketing
In collaboration with representatives of the retail industry, the branded goods industry, media as well as representatives of the IT and advertising industry, EHI developed visions for trade marketing in 2015 through an intersectional scenario project. You can find a follow-up study conducted in 2013 here.
The future environmental education in Germany
As part of a three-day scenario conference, 26 representatives from various centers of environmental education systematically analyzed and structured future trends, summarized them and created, in total, six scenarios representing the environmental education in Germany.
The future of European tourism 2020
All the stakeholders in the tourism industry – from travel agents, hotels and transport companies to leisure time facilities are affected by a major structural change. Five scenarios show various potential directions.
Mass Media 2020
Media offerings in Germany have risen considerably over the past few years. Six scenarios show to what extent the so-called “new media” substitutes the traditional “mass media”, whilst also showing to what extent they are complementing each other.
The future of nutrition. Scenarios and perspectives for the future of nutrition in Germany
Whether food scandals, obesity or genetically modified food: topics that deal with our nutrition are published in the news on an almost daily basis. ScMI shows six possible developments through six scenarios. Here You can find a thematically similar study conducted in 2011.
Scenarios of global finance and economic crisis
ScMI has analyzed the scenarios developed by many renowned institutes of economic and of future research and connected them by using the Szenario-ManagementTM approach. The results are seven comprehensive scenarios which summarize the current state of knowledge.
The Economic outlook
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Die Zukunft des Marktes für Corporate Finance
Ist der Corporate-Finance-Markt für Kreditinstitute ein Markt mit Perspektiven oder steckt er in der Sackgasse? Diese Frage hängt von verschiedenen Faktoren ab, deren zukünftige Entwicklungsoptionen ermittelt und in sechs Szenarien vorausgedacht wurden.
The future of Europe’s regions
The five scenarios about the future of the European regions were developed during the 1st ScMI-Partner-Conference in autumn of 2002. At the conference ScMI brought together its network partners plus further experts from even European countries.
The future of sales of new vehicles
In the slipstream of big fusions, there are signs of changes which strongly affect the image of the automotive industry. The central question is how consumers will buy new vehicles in the future. Six alternative scenarios were created on this issue in cooperation with the Fraunhofer Application Center for logistics-oriented business economics.
The future of civil aviation
Following the events of September the 11th it became clear that even in the aviation industry a stagnation or a decline in growth can occur. Therefore, ScMI has created five scenarios concerning the future of civil aviation which were evaluated by selected experts from airlines, airports and aviation suppliers.
The future of municipals in Germany
The development from municipalities and regions to modern service organizations is a central issue. Cities, municipalities and districts have to act more and more strategically. This scenario report is based on a pilot project “Kommune 2005”.