In Germany, football is the most popular national sport: Many people play football and the various amateur leagues have their own attractiveness whilst at the same time setting the foundation for the professional leagues. Broad media coverage, large stadiums  providing venues for the live experience and the rise of fans at both regional and supra-regional level characterize the football image. Both, big and small clubs benefit from the growth market and the German National League is globally of high importance. In this scenario, three facets may be summarized: (a) continuous growth market with high return, (b) increasing overheated boom market with many different clubs in the international business and (c) the same boom market with a focus on less internationally successful club teams.

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