Increasing responsibility within private health care and low-price segment: In a deregulated society people pursuit of safety, community – and thus also of health. Since the economic development is rather modest, fewer and fewer people can afford the full services of health care (or even merely healthy nutrition) which is bound to private financing. At the same time, they are very demanding and critical as consumers and patients, so that a strongly increasing market for low-price-health is developing where elements of the leisure-oriented health care industry are integrated.