The furniture industry transfers the production to low automation and specialization. Customers with purchasing power demand functional furniture and forego emotional decisions or services.

The furniture industry has to adapt to given market conditions but still has options of action towards services. Furniture is seen as an insignificant, functional, mass product by customers.

The furniture industry is consolidating along the value chain. “Furniture made in Germany” is in global demand and OWL is developing into the center of the furniture world. The purchase of furniture is a matter close to heart.

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