Combining scenario management and business model thinking:
why strategic agility is the new way to define your corporate strategy
For the past decades, companies have been defining their strategy following a traditional approach: on the one hand they analyzed trends, selected the most relevant ones, and designed their strategy based on a “clear view of the future”. On the other hand, they created a one-dimensional strategy which – at best – provided a clear direction, but often gave the company's development little room to breathe. Therefore, strategy implementation often turned into strategy justification - the necessary questioning of changes in the environment or the exploration and testing of alternative options was not perceived as invigorating but as disturbing.