"A comprehensive book, suitable for all those who want to get more involved with the scenario technique."
Publications (5)
In a multi-client scenario project that was initiated from the Cologne based EHI Retail Institute, ScMI AG together with 31 decision-makers from retail and service companies, developed and evaluated scenarios for the future of trade logistics in 2025.
From strategic foresight to future robust decisions is the subtitle of the latest book released by the two ScMI boards members Dr. Alexander Fink and Dr. Andreas Siebe.
Thanks to systematically developed scenarios concerning market environments, companies dispose of the description of single possible futures as well as of a map, which shows different development possibilities. Dr. Alexander Fink describes the transfer of such scenarios into strategic decision processes in an article for the book “market and sales potentials”, written by Oliver Gansser and Bianca Krol from the “FOM University for Economics and Management”:
Zukünftige Chancen und deren Nutzen zu erkennen, ist der zentrale Erfolgsfaktor im Wettbewerb.