Many important decision makers criticize the current inflationary use of the term “strategy”. One rather prefers Business Models instead of strategies and Business Development instead of strategic planning. But one thing is still undisputed: Companies are in need of clear and longer-term goals and they need an idea of how to reach this goal. We keep on calling this a “Strategy”.
Lean, agile and dynamic - this is how companies nowadays align their process organization and infrastructure to changes and future market requirements.