Thanks to systematically developed scenarios concerning market environments, companies dispose of the description of single possible futures as well as of a map, which shows different development possibilities. Dr. Alexander Fink describes the transfer of such scenarios into strategic decision processes in an article for the book “market and sales potentials”, written by Oliver Gansser and Bianca Krol from the “FOM University for Economics and Management”:

In celebration of the 48th congress of the German Market Research in Berlin, the Price of the German Market Research was awarded for the ninth time on the 22nd of April 2013 at the ceremonial gala event.