The future of sports in Germany 2030
Sport is a social, cross-sectional topic which goes far beyond just competitive and leisure sports. Topics such as health, media and entertainment as well as new business options were discussed in a scenario study where six possible futures were created for sports in Germany.
Since ancient times, the exercise of sport is a constant companion of the human race. Since antiquity, physical training was regarded as essential for body and soul. For example, in Rome, physical education is obligatory in schools and it was the task of politicians to create a general framework for the practice of sport. In the Middle Ages sports were mostly reserved and had strong military characteristics. Nowadays the focus is not only on physical fitness for athletes but also increasingly on the entertainment of society by professional sports. Athletes are popular figures for advertising campaigns and attract millions of people to go to events and to watch TV. From this chronology many facets can be derived that may have an influencing factor on todays sports. On the basis of these influencing factors six scenarios were developed which, depending on developments, depict different pictures for the future of sports:
The detailed results of the German study are offered as a free download here.