Scenarios in a new way: The POCO app
The process of developing the customer app for POCO Einrichtungsmärkte GmbH shows just how diverse the possible applications of Scenario ManagementTM are. In 2020, the furniture retailer from Bergkamen launched a project with the aim of expanding its retail media portfolio with the addition of an independent retailer app. On this basis, POCO and ScMI AG launched a joint consulting project.