Scenarios in a new way: The POCO app
The process of developing the customer app for POCO Einrichtungsmärkte GmbH shows just how diverse the possible applications of Scenario ManagementTM are. In 2020, the furniture retailer from Bergkamen launched a project with the aim of expanding its retail media portfolio with the addition of an independent retailer app. On this basis, POCO and ScMI AG launched a joint consulting project.
„Whether the trade logistic is able to remain competitive in the future, or whether new player barge between end customer and trade, is highly dependent on the position trade takes in the process of digitalization.“ This is the core result from the „EHI scenario study on trade logistics 2025“, which was conducted in cooperation between the EHI Retail Institute in Cologne, several logistics experts from trade and ScMI - their methodical partner company.