Scenarios in a new way: The POCO app
The process of developing the customer app for POCO Einrichtungsmärkte GmbH shows just how diverse the possible applications of Scenario ManagementTM are. In 2020, the furniture retailer from Bergkamen launched a project with the aim of expanding its retail media portfolio with the addition of an independent retailer app. On this basis, POCO and ScMI AG launched a joint consulting project.
Futures studies meets human geography
Julia Wurm has been supporting the ScMI AG team with current client projects and internal research alongside her studies since summer 2021. Her master's degree in human geography with a focus on economic geography and mobility research opens up an exciting bridge to working with scenarios and future studies. In this article, she talks about her personal experiences from her studies and explains the mutual enrichment of working with ScMI.